Miller Completes Holman Automotive’s BMW of Fort Lauderdale
FORT LAUDERDALE, FL – Miller Construction Company has completed the nation’s largest BMW dealership, Holman Automotive’s sleek new Lauderdale BMW East, on a high-profile site in the heart of Fort Lauderdale.
With its two-story showroom and five-story garage optimizing a 2.65-acre site at 1441 South Federal Highway, the 283,430-sf project reflects the BMW brand’s high-performance image, according to Miller Senior Vice President Brian Sudduth. “From its innovative design concept to luxurious interior finishes, Lauderdale BMW East keeps the focus on curb appeal and a great customer experience,” he said. “The challenge of bringing Holman Automotive’s vision to life was complex, and the building is a strong addition to Federal Highway’s streetscape.”
Building on the tight site required meticulous staging and scheduling, while minimizing any disruption of traffic flow along busy Federal Highway. Work hours were restricted to keep crews as invisible as possible to surrounding residential neighborhoods. Constructing the garage meant staging and lifting a total of 726 individual 70-foot-long prefabricated panels. Daily deliveries of panels were stored and stacked in precise sequence on-site, ready to be lifted in place by a 300-ton crawler crane.
Lauderdale BMW East is Miller Construction Company’s fourth project for Holman Automotive. Designed by FSMY Architects of Fort Lauderdale using national brand parameters by Tricarico Architecture, the 37,000-sf showroom and adjoining garage make a clean-lined visual statement. Expanses of Starfire ultra-clear curtainwall insulated glass deliver maximum clarity and resilience. The super-smooth Parex exterior insulation and finish system – adds to the contemporary feel. Aluminum louvered panels soften the garage’s exterior, and plants growing on a customized wall system’s grid will create living green walls on portions of the exterior.
“Relying on Miller’s team, we achieved our goal of building up instead of out – taking full advantage of a prime urban site that’s convenient for east Broward customers,” said Holman Vice President of Dealership Operations Glenn Gardner. “I appreciate the expertise, dedication, and passion that went into creating this facility. Results like this don’t happen without the best people working together to create something special.”
The project’s innovative approaches include high-intensity LED lighting throughout showroom and garage. A key element in enabling the garage to function as an extension of the showroom, the lighting ensures cars have visual “pop” and creates a seamless experience when sales associates take customers to the garage in a golf cart to view more vehicle choices.